Undergraduate Seminar (398-0-74)

Topic

International Sports Management

Instructors

Gerard Adedjoumon Akindes

Meeting Info

Northwestern Qatar Room 1-245: Mon, Wed 4:00PM - 5:15PM (AST)

Overview of class

The class introduces relevant theoretical and practical insights for understanding sports management in an international context. The course presents multiple facets exploring ethics, marketing, sponsorship, event management, labor mobility, business, and financial challenges and issues. The exponential growth of sport in the media is an undisputed fact with growing importance in most countries. A large audience of viewers and consumers have an appetite for sport entertainment and follow not only teams and matches but also players' transfers, salaries and club budgets. The global sports industry is one of the most important media products, with an estimated value of 471 billion US dollar in 2018 (Statista, 2020). Although negatively affected by the COVID-19 pandemic, the sports industry management is showing resiliency and adapting globally. Beyond the spectator experience, sports is an industry with unique management challenges. This class introduces key components of the industry that necessary for effective management in the global context. The class addresses the characteristics, differences and similarities of sports management in various regions of the globe.

Registration Requirements

Prerequisites: None

Open to Sophomores and above

Enrollment Requirements

Enrollment Requirements: Registration is reserved for sophomore, juniors, and seniors only.