The Power of Pitching and Persuasion (535-0-1)

Instructors

Laverne A McKinnon

Meeting Info

Frances Searle Building 3220: Sa 10:00AM - 5:00PM

Overview of class

A successful pitch is contingent on your ability to both craft a presentation and present it. These skills are essential as a leader in the creative industries. Writers pitch concepts and stories. Producers pitch projects and strategies. Executives pitch their teams and CEOs. CEOs pitch their boards, shareholders, and the public. The key is understanding yourself and how you are perceived; passionate connection to what you're pitching; and creating resonance. This course is experiential (vs. lecture based) in order for you to master pitch strategies and discover your unique style.

Class is held on Saturdays from 10:00am- 5:00pm on the following dates:

Saturday, January 6, 2024
Saturday, January 20, 2024
Saturday, February 3, 2024
Saturday, February 17, 2024
Saturday, March 9, 2024

Registration Requirements

Registration priority is given to students in the MSLCE program. External students may enroll with program permission.

Class Materials (Required)

Anderson, Chris (2016). Ted Talks: The Official TED Guide to Public Speaking. New York: Houghton Mifflin Harcourt.

Duarte, Nancy (2012). HBR Guide to Persuasive Presentations. Brighton, Massachusetts: Harvard Business Press.

Class Materials (Suggested)

Bradberry, Travis and Jean Greaves (2009). Emotional Intelligence 2.0. New York: Talent Smart.

Cain, Susan (2013). Quiet: The Power of Introverts in a World That Can't Stop Talking. New York: Crown.

Chervet, Shelle Rose (1997). Words That Change Minds: Mastering the Language of Influence. Iowa: Kendall/Hunt Publishing Company.

Cialdini, Robert B (2021). Influence, New and Expanded: The Psychology of Persuasion (Revised Edition). New York: Harper Collins.

Cuddy, Amy (2015). Presence: Bringing Your Boldest Self to your Biggest Challenges. New York: Little Brown and Company.