Special Topics (395-0-3)
Topic
Storytelling for Business
Instructors
Jennifer Lindsy Baker
Meeting Info
Ford Design Studio 1 Rm 1230: Tues, Thurs 2:00PM - 3:20PM
Overview of class
Stories have always been - and will remain - one of the strongest tools we have to make a point and remain in someone's memory. This course will teach students how to use narrative techniques and structures to create compelling stories to help them nail an interview, motivate a team, secure funding, build a brand, and inspire customers. Students will analyze the ways that companies use stories to appeal to consumers and will workshop a personal brand story presentation. This course is discussion-based and will include individual and team projects.
Class Materials (Required)
Most materials will be on Canvas or through Course Reserves. Student may have to purchase materials, but that has not been determined. Maximum cost to student: $50