Principles of Entrepreneurship (225-0-2)
Instructors
Patricia Thomas
Katherine Jackson
Meeting Info
Ford ITW Auditorium 1350: Tues, Thurs 8:00AM - 9:20AM
Overview of class
This survey-style course serves as the foundational course for the Farley undergraduate minor in entrepreneurship. It is also a good choice for students who simply wish to familiarize themselves with the world of entrepreneurship. Students will learn to think like entrepreneurs, and will be introduced to key topics relevant to entrepreneurship, including customer discovery, finance, and marketing. They will also learn how to understand and analyze a broad range of entrepreneurial activity, and will have the opportunity to locate their own goals and values within the field of entrepreneurship.
Registration Requirements
None
Class Materials (Required)
You Are What You Risk by Michelle Wuker ISBN: 978-1643136783 $28
Daring Greatly by Brene Brown ISBN: 978-1592408412 $16
Value Proposition Design by Alex Osterwilder ISBN: 978-1118968055 $16