Reporting & Producing Social Media Video (323-0-20)

Instructors

Craig Duff

Meeting Info

McCormick Foundation Ctr 4200: Tues 9:00AM - 11:50AM

Overview of class

This class is about the things in your social media timelines that move and make noise—the news clips, explainers and engaging video stories that populate the various social media platforms (including Instagram, TikTok, Snapchat and the site formerly known as Twitter). But it's also about the trends, algorithms and business models that news organizations are employing in this arena. In this course, we'll look at the top innovators of this genre—including AJ+, NowThis, NBC, NPR, Vox and others - and learn the best practices for social media video reporting. We'll also learn by creating work: A key component of this course is to develop skills in the tools used to tell these stories - primarily by learning the applications in Adobe Creative Cloud, including PhotoShop, Illustrator, Premiere Pro and After Effects. We'll also explore Generative-A.I. tools for creating visual content, and tools like Canva. The class is a combination of lecture/instruction, guests from major social media video news organizations, practice exercises and two reporting assignments.

Registration Requirements

Pre-reqs: Sophomore standing

Class Materials (Required)

None

Class Attributes

Attendance at 1st class mandatory
Prerequisites apply, see description

Enrollment Requirements

Enrollment Requirements: Pre-req: JOUR 201-1, 201-2, and Medill sophomore, Junior, or Senior Standing. Prerequisite: Medill Sophomore, Junior, or Senior standing