Business Principles for Speech-Language Pathologists (561-6-1)
Instructors
Denise Boggs Eisenhauer
Meeting Info
TBA: TBA
Overview of class
Exploration of the requisite factors for building a sustainable business in the field of speech-language pathology (SLP). Introduction to essential concepts in accounting, marketing, market analysis and finance. Focus on designing a strategic plan for a new or expanding business venture in SLP.
Registration Requirements
SLPD Program only
Learning Objectives
Upon successful completion of this course the student should be able to do the following:
Objective 1- Strategy
• Apply strategic decision making to determine the potential success of a business venture, through the use of strategic thinking frameworks
• Distinguish similarities and differences between healthcare strategy and general strategy
• Apply strategic thinking to creation of mission, vision and values statements
Objective 2- Economics
• Utilize the principles of economics and healthcare economics to analyze trends in speech-language pathology or healthcare businesses.
Objective 3- Financial Management
• Use financial tools such as breakeven analysis, accounting statements, and budgets to analyze businesses and business opportunities
Objective 4-Marketing
• Apply marketing theory and frameworks to identify a target customer, develop positioning statements, and determine marketing channels
Objective 5- Operations
• Understand operations of a business is a series of deeply integrated process which can be examined for efficiency and effectiveness
• Develop an understanding of all components of the Healthcare Revenue Cycle and determine consequences for problems at each step
Objective 6- Organizational Development and Behavior
• Understand basic business and organizational structures and discuss implications for a business
• Understand the basic components of managing people and apply to a business venture
Objective 7-Leadership
• Distinguish between various leadership styles and determine what style should be used at what time
• Understand and predict the best communication styles to use in various situations
Objective 8-Synthesis
• Integrate components of strategy, financial management, economics, marketing, operations, organizational behavior, and leadership into a written business plan and recorded presentation
Evaluation Method
Assignments, BPBBs, Discussions, final business plan and pitch
Class Materials (Required)
Materials are posted on Canvas
Harvard online coursepack
Class Notes
Business Principles for the Speech-Language Pathologist is a course designed to provide speech-language pathologists with the knowledge and skills to understand organizations in which they work from a business perspective.
The course covers many business topics including strategy, financial management, economics, marketing, operations, organizational behavior, and leadership, which are each explained through use of examples from environments in which speech-language pathologist may work. It is critical speech-language pathologists understand that each of the 7 components of a business contribute to a ventures success not as individual components of the business, but rather as inter-dependent parts of a system that work collaboratively in all stages of building and sustaining a business. Each topic in this course could easily be an entire course, as well as a full degree program in and of itself. Therefore, the content in this course offers the foundational material related to the 7 primary components of business to allow students to not only understand basic principles, but also understand the breadth and depth of each topic.
Enrollment Requirements
Enrollment Requirements: Registration is restricted to students in the Speech Language Pathology Doctorate program only.