Introduction to Strategic Communication (261-0-1)

Instructors

Michelle Dawn Shumate

Meeting Info

Frances Searle Building 2107: Tues, Thurs 9:30AM - 10:50AM

Overview of class

The affordances of new technologies and changes in the modern business landscape have fundamentally transformed strategic communication. Where previous research and practice has separated public relations from organizational communication, the modern environment makes such a distinction not only meaningless, but dangerous. This course, using case studies and foundational readings, explores the nature of the modern organization and the role of communication in it.

Class Materials (Required)

Cornelissen, J. (2020). Corporate communication: A guide to theory and practice. 6th edition. Thousand Oaks, SAGE.