Business of Innovation (444-0-20)

Instructors

Ashirwaad Badami

Meeting Info

Meets in Non-General PurposeRm: Wed 1:00PM - 3:50PM

Overview of class

In an increasingly complex and global media marketplace, innovation is necessary for survival. Creative thinking alone won't guarantee success. To innovate successfully, media organizations must adopt a disciplined approach to innovation that prioritizes user needs along with commercial thinking to turn ideas into tangible outcomes for customers and the business. This course covers the different types of innovation, design thinking, and business models with an emphasis on media organizations and products. Students will learn to recognize different types of innovation and utilize human-centered design to identify user needs, develop valuable solutions, and identify the appropriate revenue models to take innovative products to market, culminating in a pitch to sell their vision.

Class Materials (Required)

Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series) 1st Edition

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer series)

Class Attributes

Attendance at 1st class mandatory