Audience and Media Insights (310-0-71)

Instructors

George Anghelcev

Meeting Info

Northwestern Qatar Room 2-254: Mon, Wed 4:00PM - 5:15PM (AST)

Overview of class

This hands-on course examines recent foundational changes in the strategic communication industry in terms of understanding contemporary audiences' engagement with media. We discuss the significance and challenges of conducting audience and media research in this new environment. We then examine novel conceptual frameworks and tools developed by strategic communication professionals to find target consumers and formulate campaign strategies. Using research tools and platforms that mimic real-life campaign situations, you learn in a hands-on manner how to conduct such media and audience research yourselves.

Registration Requirements

Prerequisites: STRATCOM 303-0

Open to sophomores and above

Satisfies Strategic Communication Minor

Enrollment Requirements

Enrollment Requirements: NUQ: Students who have completed IMC330-0 or STRATCOM 303-0, sophomores and above