Digital, Social and Mobile Marketing (307-0-70)

Instructors

Mohammed Ibahrine

Meeting Info

Northwestern Qatar Room 2-257: Tues, Su 10:00AM - 11:15AM (AST)

Overview of class

Focus on the tools, methodologies and programs used by companies to develop, justify, deploy and measure their social and mobile marketing programs. Development of complete social marketing programs for actual companies using best practices, including social monitoring, web analytics, social marketing systems, blogs, Twitter, Google Plus, LinkedIn and other tools.

Registration Requirements

Prerequisites: STRATCOM 303-0

Open to sophomores and above

Satisfies Strategic Communication Minor

Enrollment Requirements

Enrollment Requirements: NUQ: Students who have completed IMC330-0 or STRATCOM 303-0, sophomores and above