Introduction to Strategic Communication (303-0-70)

Instructors

Denise Yammine Yammine

Meeting Info

Northwestern Qatar Room G-200: Tues, Su 8:30AM - 9:45AM (AST)

Overview of class

Introductory course in which students learn about the fundamentals of strategic communication; become familiar with strategic communication practices such as advertising, public relations, branding, corporate communication, promotions, social media marketing, and mobile marketing; understand the integrated approach to IMC (Integrated Marketing Communications); explore issues shaping the practice of strategic communication such as ethics and industry regulations; discover career opportunities and types of jobs in strategic marketing communications in the non-profit sector, the private sector, or the government.

Registration Requirements

Prerequisites: None

Open to sophomores and above

Satisfies Strategic Communication Minor

Enrollment Requirements

Enrollment Requirements: Registration is reserved for sophomore, juniors, and seniors only.