Circular Economy and Sustainability (546-0-20)

Instructors

Preeti Nikhil Shroff-Mehta

Meeting Info

TBA: TBA

Overview of class

The Circular Economy and Sustainability course will introduce students to practical ways of incorporating sustainable practices across the entire business value chain. Environmental, Social and Governance (ESG) is a critical sustainability framework, now adopted by various organizations, from legacy to start-ups across industries in response to increasing activism on product-people-planet relationships. This course will focus on the central question - while ESG initiatives redefine the entire value chain across global operations, how does ESG integration in business and brand strategy impact organization outcomes? This course will expose students to the challenges and opportunities that organizations face in developing and maintaining sustainable global operations. The course will particularly focus on how marketing leaders use data and metrics to communicate the value of their ESG efforts to various internal and external stakeholders. Students will have the opportunity to understand important frameworks such as the UN's Sustainable Development Goals and learn how organizations in developed and emerging markets are driving change in their respective industries.