IMC Global Perspectives: London (525-0-20)

Instructors

Candy Lee

Meeting Info

TBA: TBA

Overview of class

Global Perspectives London: We will visit London to explore the people, organizations, and places that drive change to attract audiences that are international and grow brands beyond the communities that birthed them. We will also use this time to stretch your skills in global acumen. In this course, students will learn more about global marketing and the financial hub that is London, about organizational behavior, about the skills needed to lead brands in the new digital and creative economy that is both international and multicultural within one border. These are companies in many fields but they have similarities in how they attract customers/clients or do research or consider supply chains or think about payments. We will explore facets of international considerations. We will visit different companies and institutions and see firsthand how organizations are moving to be ready for the next decade.