Special Topics (591-0-41)

Topic

Managing Digital Products and Technologies: A Cust

Instructors

Ya-Tzu Cheng

Meeting Info

Online: Wed 7:00PM - 9:00PM

Overview of class

Managing Digital Products and Technologies equips students with the frameworks, tools and hands-on experience to become effective marketers for technology products. The course focuses on managing digital products in startup firms and large firms and students will gain hands-on experience making their pitch in teams.

Two defining characteristics of the technology industry are its dynamic nature and the interconnected nature of technology products and services. This results in a continuous need for new products, and for managing all aspects of discovering, designing, developing, supporting and monetizing innovations. In technology companies, the Product Management organization is responsible for the "inbound" product development activities as well as "outbound" product marketing activities: discovering customer needs, defining product requirements, orchestrating the development of products and solutions to address these needs, taking new products to market, and managing products over their life cycle. In a technology startup, a Product Manager is often a co-founder of the firm. Larger technology firms have specialized Product/Tech organizations consisting of various types of roles, including Product Managers and their core cross-functional teams — Product Marketing Managers, Program Managers/Scrum Masters, Engineers, UX/UI Designers and Content Strategists, and Data Scientists.

This course brings digital and software product management framework and knowledge, as well as cutting-edge industry cases, together. Students will gain hands-on experience building a real product from the concept all the way to an actionable plan with detailed feature requirements that's ready to be coded, marketed and funded.

Class Attributes

Course Meets Online
Synchronous:Class meets remotely at scheduled time