Special Topics (591-0-40)

Topic

Advanced Brand Management

Instructors

Ryan C Reis

Meeting Info

Online: Tues 7:00PM - 9:00PM

Overview of class

Advanced Brand Management is for students seeking modern marketing solutions to some of the main issues facing brand managers today. The curriculum includes lectures, expert guest speakers, real-world case examples and group work. Students will practice their skills on a real-time multi-week case project with a corporate partner. The course will incorporate insights, sales, field marketing, media, and consulting, helping students learn how different functions contribute to strong brands. Students will develop an understanding of the part that everyone in an organization plays in building a brand. Students enrolling in this course should ideally have a foundational understanding of brand marketing and concepts introduced in the Brand Communication Decisions course.

Class Attributes

Course Meets Online
Synchronous:Class meets remotely at scheduled time