Special Topics (591-0-20)

Topic

Digital Leadership

Instructors

Randy A Hlavac

Erik Qualman

Meeting Info

TBA: TBA

Overview of class

Leaders in the digital economy are made—not born. The key is understanding & never forgetting the powerful harmony between the offline and online. This class is designed to facilitate the understanding and mastery of digital leadership. For today and the future. Students will, hear presentations from influencers and digital marketing thought leaders, analyze case studies, review articles & videos from prominent journals and business media, develop skills in the quantitative and qualitative metrics to monitor digital strategies, and practice building skills for your current or future business.