Introduction to Integrated Marketing Communications (300-0-20)
Instructors
Candy Lee
Meeting Info
Fisk Hall 206: Mon, Tues, Wed, Thurs 1:00PM - 4:30PM
Overview of class
An introduction to strategic marketing communications that includes consumer insight, market segmentation, brand positioning, communications, media, branding, advertising, and corporate communications. The final project is a creation of a new innovation and the marketing of that new launch. This course does not count toward the IMC certificate. The student will learn how to help an organization grow and thrive in a competitive environment. There will be readings and discussions. All the materials will be available via canvas.
Class Materials (Required)
TBA
Class Attributes
SDG Innovation & Infrastructure