Global Culture, Commerce, and Communication (392-DL-20)
Instructors
Olga Kamenchuk Nisbet
Dr. Olga Kamenchuk is Associate Professor of Instruction at the School of Communication and an Associate Research Professor at the Institute for Policy Research, Northwestern University. Previously she worked as an Associate Professor (Clinical) at the School of Communication and Department of Slavic and Eastern European Languages and Cultures, as well as a Co-Director of Eurasian Security and Governance Program at the Mershon Center for International Security Studies at The Ohio State University. Her PhD is in Psychology; she teaches courses in strategic communication at Northwestern University and conducts research in the areas of political psychology, international communication, public opinion and public diplomacy, as well as authoritarianism vs. democracy.
Meeting Info
Online: TBA
Overview of class
This course introduces students to the field of global strategic communication. The aim of the course is to provide you with the knowledge and skills to create and run effective strategic communication programs for foreign markets. We will address the context, the process, and the outcomes of global strategic communication: from theory and research, through global cultures and international consumer psychology and global market analysis, to creative execution and media planning.
The course includes several major blocks:
Context: Culture and Global Communication Environment.
Global Audiences and Their Psychology.
Global Opportunities.
Application: Analysis, Strategy and Execution.
The course will be especially useful to those who see themselves as journalists, media and market analysts, international business people, diplomats, and researchers in the sphere of global strategic communication in the future.
Learning Objectives
Recognize and interpret current trends in global culture, commerce, and communication environments.
Define and summarize major theoretical and empirical approaches critical to navigating intercultural business communication.
Examine international audiences.
Analyze global markets.
Evaluate global media and advertising opportunities.
Build a global marketing communication strategy.
Class Attributes
Asynchronous:Remote class-no scheduled mtg time