Theories of Persuasion (205-DL-20)
Instructors
Jennifer Lindsy Baker
Jen Baker has been teaching communication studies courses for 10 years, specifically relational communication, group communication, and business communication. She has degrees in Advertising, English, and Communication Studies from the University of Texas at Austin. While living in Austin, Jen worked at a marketing company, was a technical writer for an engineering company, produced a radio show on relational communication, "Love, Sex, and Why we Bother," and founded an inner-city high school speech/debate team. She also taught classes for the University of Texas, before moving into a position lecturing and advising at the University of North Carolina Greensboro. Currently, she is an adjunct lecturer for the School of Professional Studies at Northwestern University. On a final note, teaching is Jen's first love, as evidenced by being called the happiest professor that a student has ever known.
Meeting Info
Online: TBA
Overview of class
Acts of persuasion influence us in all aspects of our lives. This course will examine the different ways in which we observe and use persuasion in the communication we have with our families, our friends, and the general public. How effective are we? How are we affected by persuasion? This will culminate in an overall assessment of how persuasion impacts us, as individuals and as a society.
This course is conducted completely online. A technology fee will be added to tuition.
Registration Requirements
None
Learning Objectives
By the end of this course, you will be able to:
Analyze and evaluate persuasion and its effects.
Determine how to use persuasion successfully professionally and personally (as a persuader).
Determine how persuasion affects you (as a persuadee).
Assess the best times to use persuasion.
Examine and utilize persuasive techniques.
Compare and contrast persuasion, argumentation, and conflict.
Apply persuasion in a larger context (work, media, mass media, etc).
Class Materials (Required)
Perloff, R. M. (2013). The Dynamics of Persuasion (5th Edition). New York, NY: Routledge. (ISBN: 978-0-4155-0742-4)
Some readings will be available through the Course Reserves in Canvas.
Class Attributes
Asynchronous:Remote class-no scheduled mtg time