Special Topics (395-0-1)
Topic
Building a Buzzworthy Brand
Instructors
Michael Moyer
Meeting Info
Ford ITW Auditorium 1350: Mon 9:30AM - 12:20PM
Overview of class
This experiential course is focused on building brands that create buzz and attract loyal customers. Student teams will work with live client companies to assess their current brand strength in the market and provide recommendations for a brand overhaul for accelerating growth and profitability.
Registration Requirements
THIS COURSE REQUIRES AN APPLICATION: To apply for the Spring 2023 section of Building a Buzzworthy Brand, students must submit an application. The priority application deadline is February 19 at 11:59 p.m.. Applications received after this deadline will be reviewed on a rolling basis until all seats are filled. All current Northwestern students, undergraduate and graduate alike, are welcome to apply. Questions about the application can be sent to farley@northwestern.edu.
Application Link: https://docs.google.com/forms/d/e/1FAIpQLScPE9XboPu631gBY1wIxZ7FMAoC8zDEzZ-7zcMWfwUdQXxGhg/viewform
Class Materials (Required)
Brand Buzz Workbook by Adrienne and Greg Weiss SKU: 9781608106264 (Approx $16)
Class Materials (Suggested)
Various Optional Reading
Class Notes
Application Required: https://docs.google.com/forms/d/e/1FAIpQLScPE9XboPu631gBY1wIxZ7FMAoC8zDEzZ-7zcMWfwUdQXxGhg/viewform