Principles of Entrepreneurship (225-0-1)
Instructors
Neal Orlando Sales-Griffin
Meeting Info
Garage Workspace Classroom 1: Mon 6:00PM - 9:00PM
Overview of class
This survey-style course serves as the foundational course for the Farley undergraduate minor in entrepreneurship. It is also a good choice for students who simply wish to familiarize themselves with the world of entrepreneurship. Students will learn to think like entrepreneurs, and will be introduced to key topics relevant to entrepreneurship, including customer discovery, finance, and marketing. They will also learn how to understand and analyze a broad range of entrepreneurial activity, and will have the opportunity to locate their own goals and values within the field of entrepreneurship.
Class Materials (Required)
Running Lean: Iterate from Plan A to a Plan That Works by Ash Maurya ISBN:9781449305178 (Approx $14)
Levers: The Framework for Building Repeatability into Your Business by Amos Schwartzfarb ISBN:154451980X (Approx $17)
Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress by Bob Moesta ASIN: B08M6G5S3N (Approx $14)
Learning to Build: The 5 Bedrock Skills of Innovators and Entrepreneurs by Bob Moesta ASIN: B0B958BK6P (Approx $7)