Special Topics (490-0-34)

Topic

Case Studies in Content Strategy

Instructors

Hayley G Nelson

Meeting Info

Meets in Non-General PurposeRm: Fri 1:00PM - 4:00PM

Overview of class

Studying examples of content strategy in practice from B2C and B2B companies, students will learn the role of content in the marketing ecosystem, allowing them to plan, create and measure the impact of content strategy.

Class Materials (Required)

None

Class Notes

The week of April 3, class will be held on Tuesday night (April 4th) from 5:30-8:30

Class Attributes

Attendance at 1st class mandatory
Course meets in San Francisco