Strategic Communication Campaigns (320-0-70)

Instructors

Ilhem Allagui

Meeting Info

Northwestern Qatar Room G-200: Mon, Wed 11:30AM - 12:45PM (AST)

Overview of class

In this course students develop a comprehensive integrated strategic communication program. Final product consists of a report that outlines the learning and insights that led to the strategic, creative, interactive and digital recommendations; a client presentation; and a project book detailing the research, analysis, strategy, creative and content execution, media use and other integrated communication activities.

Registration Requirements

Prerequisites: STRATCOM 305-0 OR IMC 331-0

Open to juniors and above

Satisfies Strategic Communication minor

Enrollment Requirements

Enrollment Requirements: NUQ: Juniors and above, whom have completed STRATCOM 305-0