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Undergraduate Seminar (398-0-78)

Topic

Media Management

Instructors

Gregory Ferrell Lowe

Meeting Info

Northwestern Qatar Room 2-256: Tues, Su 8:30AM - 9:45AM (AST)

Overview of class

This course introduces students to key concepts, models and influential thinkers in management science with the focus on implications for managing media companies. We consider the codeterminant influences of political, social and cultural contexts in which media firms operate, investigate normative standards that ground policy and shape practice, develop insights about media content as products, consider types of management (strategic, operational, developmental, stakeholder) and levels (executive, middle, line), and institutional factors (especially organizational cultures and values). Even for those who decide that being a manager is not the best career path personally, this course facilitates mature understandings of organizational principles and practices that affect all media workers and influence career success.

Registration Requirements


  • Prerequisites: None

  • Open to sophomores and above

Enrollment Requirements

Enrollment Requirements: Registration is reserved for sophomore, juniors, and seniors only.