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Undergraduate Seminar (398-0-73)

Topic

Sports Broadcasting

Instructors

Gerard Adedjoumon Akindes

Meeting Info

Northwestern Qatar Room 1-245: Mon, Wed 2:30PM - 3:45PM (AST)

Overview of class

The course equips students to understand key theoretical concepts and contemporary practices in sports broadcasting at the intersection of local and global dynamics. Students will understand models for broadcasting rights, the political economy of sports, and contemporary developments in sports broadcasting as a significant media industry that generates billions of dollars of annual revenue. The course clarifies the historical evolution of sports broadcasting and how the practice has changed with advances in digital media and communication technologies with a focus on complex interactions in media and sports competition at local, regional and transnational levels. The course clarifies the impact of COVID-19 on sports broadcasting and analyzes its the socio-economic role for countries that host major and mega-events, particularly the FIFA World Cup Championship games in 2022 in Qatar, as well as Olympic games and regional competitions that are important for national pride.

[Big time professional sport and sport celebrities have become integral to the entertainment options favored by many media users on cable and satellite television channels, as well as streaming services that include Netflix and Amazon Prime. Over The Top (OTT) content via apps and streaming offer live games, replays, special programs and sports shows that are watched by billions of spectators and viewers around the world, generating extraordinary amounts of revenue. In fact, the global value of sports broadcasting rights and sports media rights reached $49.5bn in 2018 (Sportbusiness, 2019).].

Registration Requirements


  • Prerequisites: None

  • Open to sophomores and above

Enrollment Requirements

Enrollment Requirements: Registration is reserved for sophomore, juniors, and seniors only.