Undergraduate Seminar (398-0-75)

Topic

Comm & Behavioral Change

Instructors

Susan Dun

Meeting Info

Northwestern Qatar Room 2-256: Tues, Su 2:30PM - 3:45PM (AST)

Overview of class

This course introduces students to the foundational concepts, practices and theories of social and behavioral change communication applied to the MENA region. Using a case study approach, the course evaluates the development and effectiveness of persuasive communication campaigns designed to induce individuals to change how they think and act in relation to socially desirable behaviors with particular emphasis on health and safety. Students develop their abilities to use theoretical models to evaluate real world campaigns, develop analytical thinking abilities, and engage in critical discussion of the use of marketing concepts to bring about social and behavioral change.

Registration Requirements

Prerequisites: None

Open to sophomores and above, MIT majors only

Open for Cross-Registration

Enrollment Requirements

Enrollment Requirements: Registration is reserved for sophomore, juniors, and seniors only. Registration is reserved for NU Qatar COMM students.