Visual Communication (380-CN-16)
Instructors
Eric Gregory Baskauskas
Eric Baskauskas has been working as a graphic designer and creative director in marketing and advertising for over ten years. He’s created work for household-name food and beverage brands, underground punk rock bands, and a few things in between.
Meeting Info
Wieboldt Hall 509: Thurs 6:15PM - 9:15PM
Overview of class
Through a combination of technical and theoretical instruction, students in this course will learn basic concepts of visual communication as they tap into the potential of industry-standard software and their own brains as tools for creation. Ultimately, they will emerge with a better understanding of the relationships between the practical and aesthetic concerns that go in to effective graphic design.
Students must possess a working laptop computer with Adobe Photoshop, Illustrator, and InDesign (CS6 or later; Creative Cloud recommended) to enroll in this course. Visit adobe.com to check hardware requirements and purchase/subscribe.
This course may not be audited. This course was previously ADVT 390-CN: Topics in Advertising: Introduction to Visual Communication.
Registration Requirements
None.
Learning Objectives
This course is open to and geared toward novices who may have never used Adobe design software in their lives, and these are the types of skills that can take years to develop. Students should be comfortable with that and understand that they may not be ready to start a new design career at the end of the course. Instead, the student's goal should be to leave with a foundation of concepts and skills that will allow them to continue exploring the wide and exciting world of design.
Teaching Method
Lecture
Demonstration
Individual work
Group work
Writing assignments
Critique
Evaluation Method
Projects
Attendance/Participation
Class Materials (Required)
Students must possess a working laptop computer with Adobe Photoshop, Illustrator, and InDesign (CS6 or later; Creative Cloud recommended) to enroll in this course. Visit adobe.com to check hardware requirements and purchase/subscribe.
Class Notes
No experience necessary!