The Power of Pitching and Persuasion (535-0-1)
Instructors
Laverne A McKinnon
Meeting Info
Frances Searle Building 3220: Sa 10:00AM - 5:00PM
Overview of class
A successful pitch is contingent on your ability to both craft a presentation and present it. These skills are essential as a leader in the creative industries. Writers pitch concepts and stories. Producers pitch projects and strategies. Executives pitch their teams and CEOs. CEOs pitch their boards, shareholders, and the public. The key is understanding yourself and how you are perceived; passionate connection to what you're pitching; and creating resonance. This course is experiential (vs. lecture based) in order for you to master pitch strategies and discover your unique style.
Class is held on Saturdays from 10:00am- 5:00pm on the following dates:
Saturday, January 14, 2023
Saturday, January 28, 2023
Saturday, February 11, 2023
Saturday, February 25, 2023
Saturday, March 11, 2023
Registration Requirements
Registration priority is given to students in the MSLCE program. External students may enroll with program permission.
Class Materials (Required)
Shell, Richard G. and Mario Moussa (2007). The Art of Woo: Using Strategic Persuasion to Sell Your Ideas. New York: Penguin Group. ISBN: 0143114042
Anderson, Chris (2016). Ted Talks: The Official TED Guide to Public Speaking. New York: Houghton Mifflin Harcourt. ISBN: 0544634497
Duarte, Nancy (2012). HBR Guide to Persuasive Presentations. Brighton, Massachusetts: Harvard
Business Press.
Class Materials (Suggested)
Bradberry, Travis and Jean Greaves. Emotional Intelligence 2.0. New York: Talent Smart. ISBN: 0974320625
Humes, James C (2002). Speak Like Churchill, Stand Like Lincoln: 21 Powerful Secrets of History's Greatest Speakers. New York: Three Rivers Press. ISBN: 0761563512
Cialdini, Robert B (2007). Influence: The Psychology of Persuasion (Revised Edition). New York: Harper Collins. ISBN: 9780061241895
Cialdini, Robert B (2016). Pre-Suasion: A Revolutionary Way to Influence and Persuade. New York: Simon & Schuster.
Cuddy, Amy (2015). Presence: Bringing Your Boldest Self to your Biggest Challenges. New York: Little Brown and Company. ISBN: 0316256587