Business Models in Creative Enterprises (510-0-1)

Instructors

Allison Marie Henry

Meeting Info

Frances Searle Building 2107: Tues 2:00PM - 4:50PM

Overview of class

How can you harness creative energy into a thriving business? This course will offer a structured way to understand, analyze and apply key concepts around value creation and value capture for creative enterprises. Learn how to develop a strong fit between products/services and customers/market, and how to effectively go-to-market to meet growth and profitability targets. Various business models will be covered, from content creation, distribution, presentation, curation, and more. Differences between business model and strategy will be explored.

Class Materials (Required)

All course materials will be provided in Canvas.