Business of Innovation (444-0-21)

Instructors

Ashirwaad Badami

Meeting Info

303 E. Wacker Dr. 1624 A&B: Wed 1:00PM - 3:50PM

Overview of class

In an increasingly complex and global media marketplace, innovation is necessary for survival. Creative thinking alone won't guarantee success. To innovate successfully, media organizations must adopt a disciplined approach to innovation that prioritizes user needs along with commercial thinking to turn ideas into tangible outcomes for customers and the business. This course covers the different types of innovation, design thinking, and business models with an emphasis on media organizations and products. Students will learn to recognize different types of innovation and learn how to utilize human-centered design to identify user needs, develop valuable solutions, and identify the appropriate business models to get innovative products to market, culminating in a compelling pitch to sell their vision.

Class Materials (Required)

Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series) 1st Edition - up to $17.99 on Amazon

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer series) - up to $18.99 on Amazon

Class Notes

This course satisfies the context course requirement.

Class Attributes

Attendance at 1st class mandatory

Enrollment Requirements

Enrollment Requirements: Only students in the MSJ program may enroll in these classes
Add Consent: Department Consent Required