Brand Communication Decisions (521-0-40)

Instructors

Gerald Joseph Chiaro

Meeting Info

Online: Tues 6:00PM - 8:00PM

Overview of class

Brand Communication Decisions starts with brand strategy and is centered on making smart decisions to activate customers to meet their needs and that drive business growth. The strategic process is important and includes: 1 setting measurable attitudinal and behavioral objectives that drive positive business outcomes. 2 understanding available audiences and markets 3 choosing the most relevant audiences by deeply understanding customer needs, attitudes and behaviors your brand can serve most meaningfully and relevantly 4 competitively positioning a product or service relative to the customer's needs, attitudes and behaviors 5 developing ideas and messaging driven from deep customer insight 6 selecting the most efficient and effective marketing communications media channels.

Class Attributes

Course Meets Online
Synchronous:Class meets remotely at scheduled time

Enrollment Requirements

Enrollment Requirements: IMC Professional Students Only