Special Topics (390-0-22)

Topic

Content Marketing: Strategy, Creation & Connection

Instructors

Christopher MIchael Cancilla

Meeting Info

McCormick Foundation Ctr 2107: Mon, Wed 3:00PM - 4:50PM
McCormick Foundation Ctr 3111: Mon, Wed 3:00PM - 4:50PM

Overview of class

For marketers, creating meaningful Content is critical to connecting with audiences and building long-term relationships. But in an era of infinite messages and choices, forging connections is harder than ever. In this course, we'll study the art and science of developing effective Content Marketing. We'll survey the rise of Content Marketing and the many forms it takes, build insightful strategic frameworks for understanding and reaching audiences, create breakthrough Content of our own, and learn how to put it all together into cohesive Content Marketing plans — all in an energetic, hands-on, and collaborative class environment.

Class Materials (Required)

Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content, Ann Handley

Class Attributes

SDG Peace & Justice
SDG Decent Work & Economic Growth

Enrollment Requirements

Enrollment Requirements: Registration is reserved for IMC Certificate students who have completed IMC 303-0.