Introduction to Integrated Marketing Communications (300-0-20)
Instructors
Paul Wang
Meeting Info
Fisk Hall 311: Wed 6:00PM - 8:50PM
Overview of class
An introduction to strategic marketing communications that includes consumer insight, market segmentation, brand positioning, communications, media, branding, advertising, and corporate communications. The final project is a creation of a new innovation and the marketing of that new launch.
This course does not count toward the IMC certificate.
The class may be taken entirely by zoom or entirely in person. The choice to be remote or in person will be up to the student and will be decided at the beginning of the class.
Class Materials (Required)
HBR course packet: Instructor will share link
Class Attributes
SDG Innovation & Infrastructure
Enrollment Requirements
Enrollment Requirements: Registration is reserved for students who are not in the IMC Certificate Program.