Social Commerce Strategy (584-0-40)

Instructors

Randy A Hlavac

Meeting Info

Online: Tues 6:00PM - 8:00PM

Overview of class

Digital, Social and Mobile Marketing addresses ways to successfully design, develop and execute effective integrated, web, and social marketing programs. The course uses a business planning model which allows students to justify, build, and execute social and integrated marketing programs with bottom line ROI. Students learn to identify and measure high value market segments, use web and social analytics to evaluate competitors and convince management of the value of digital and social marketing. Students get hands-on experience with analytic and marketing software research and develop social media marketing. To develop proficiency and expertise with the social business model, students conclude the course with team project for developing actual social and integrated marketing programs for sponsoring companies. This course is available to IMC Professional students in winter and spring quarters. Advisory notes for IMC Professional students: Students will benefit from having worked in integrated marketing communications environments and built return on investment rationale, especially in digital marketing.

Class Attributes

Course Meets Online
Synchronous:Class meets remotely at scheduled time

Enrollment Requirements

Enrollment Requirements: IMC Professional Students Only