Media and Message Delivery (304-0-20)

Instructors

Yu Xu

Meeting Info

McCormick Foundation Ctr 3107: Tues, Thurs 3:00PM - 4:50PM

Overview of class

Explores the contemporary media landscape and how brand communications adapt to media technology and usage. Uses current case studies to understand the transition from passive consumption of traditional media to active participation in digital and social media. Focuses on engaging consumers and other audiences and communicating effectively with them through media. Prerequisites: IMC 303, and admission to IMC Certificate Program.

Class Materials (Required)

TBA

Class Notes

This course is reserved for IMC certificate students.

Class Attributes

SDG Responsible Consumption

Enrollment Requirements

Enrollment Requirements: Registration is reserved for IMC Certificate students who have completed IMC 303-0.