Message Strategy and Persuasive Communications (305-0-20)

Instructors

David Mark Bryla

Ryan C Reis

Meeting Info

McCormick Foundation Ctr 3107: Mon 6:00PM - 8:50PM

Overview of class

This is a case study course that will leverage your knowledge of market research and consumer insights into the development of creative briefs and integrated marketing campaigns. You will work individually and in teams on a variety of cases requiring you to create persuasive communications and content. You will present your work in every class and receive immediate feedback just as if you are working at a client, an agency, or a consulting practice. Prerequisites: IMC 303

Class Materials (Required)

Harvard course pack: link will be shared by instructors

Class Attributes

Attendance at 1st class mandatory
SDG Innovation & Infrastructure

Enrollment Requirements

Enrollment Requirements: Registration is reserved for IMC Certificate students who have completed IMC 303-0.