Journalism in Practice (301-0-23)
Entrepreneurial Approaches to Media Innovation
Jeremy D Gilbert
Meets in Non-General PurposeRm: Tues, Thurs 2:00PM - 4:50PM
Overview of class
In this course, students will study different approaches to media-focused innovative business. Students will examine media products and services, analyze the choices that are being made by media companies, tech entrepreneurs, and investors; and observe how the general public learns about these businesses. Then students will use a human-centered approach to discern implicit customer needs. Working in teams, students design, prototype and test potential solutions and sustainable business models.
Sophomore standing; Dept consent; Bay Area Immersion students only
Class Materials (Required)
Attendance at 1st class mandatory
Enrollment Requirements: This section is currently closed to registration. Please contact the department directly with any questions.
Pre-req: JOUR 201-1, 201-2, and Medill sophomore standing.
Add Consent: Department Consent Required