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Entrepreneurial Approaches to Media Innovation (319-0-21)


Jeremy D Gilbert

Meeting Info

Meets in Non-General PurposeRm: Tues, Thurs 2:00PM - 4:50PM

Overview of class

In this course, students will study different approaches to media-focused innovative business. Students will examine media products and services, analyze the choices that are being made by media companies, tech entrepreneurs, and investors; and observe how the general public learns about these businesses. Then students will use a human-centered approach to discern implicit customer needs. Working in teams, students design, prototype and test potential solutions and sustainable business models.

Registration Requirements

Sophomore standing; Dept consent; Bay Area Immersion students only

Class Materials (Required)


Class Attributes

Attendance at 1st class mandatory
Registration is By Application Only
No Freshmen
SDG Innovation & Infrastructure

Enrollment Requirements

Enrollment Requirements: This section is currently closed to registration. Please contact the department directly with any questions.
Add Consent: Department Consent Required