Consumer Insight (301-0-20)

Instructors

Judy U Franks

Meeting Info

Fisk Hall 311: Mon, Wed 1:00PM - 2:50PM

Overview of class

Focuses on social science theories that help explain why and how individuals, families, and groups acquire, consume, and dispose of goods, services, ideas, brands, and experiences. Emphasizes the goals and experiences people have to better understand them as consumers. Examines psychological, economic, communication, anthropological, and sociological perspectives on human action that provide insight into consumer behavior.

Class Materials (Required)

A. Featured Text: "Consumer Behavior: Buying, Having and Being" by Michael Solomon, 10th Edition. Prentice Hall Publishers.
*Note: There are older (and newer) editions of this text in circulation. While the subject matter and basic content are generally similar, the course design and flow will be based upon the 10th edition. If students choose to purchase or rent a different edition, some concepts may be out of order/missing from chapters.
B. Featured Supplemental Literature: Supplemental readings will be posted directly to Canvas in the course Module that corresponds with the material. A special Module has been set up for all materials related to consumer research.

Class Attributes

Attendance at 1st class mandatory
SDG Responsible Consumption

Enrollment Requirements

Enrollment Requirements: Reserved for IMC Certificate Students only.
Add Consent: Instructor Consent Required