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- 2022 Fall
- Medill School of Journalism
- Integrated Marketing Communications
Select a Class
300-0 Introduction to Integrated Marketing Communications
- 20: Introduction to Integrated Marketing Communications - Paul Wang - Wed 6:00PM - 8:50PM
- 21: Introduction to Integrated Marketing Communications - Paul Wang - Tues 5:00PM - 7:50PM
301-0 Consumer Insight
- 21: Consumer Insight - Stephen I Hersh - Tues, Thurs 1:00PM - 2:50PM
302-0 Research for Marketing Communications
- 20: Research for Marketing Communications - Christopher B Cahill - Tues, Thurs 9:00AM - 10:50AM
- 21: Research for Marketing Communications - Eun Hee Ko - Tues, Thurs 11:00AM - 12:50PM
303-0 Integrated Marketing Communications Strategy
- 20: Integrated Marketing Communications Strategy - Gerald Joseph Chiaro - Mon, Wed 11:00AM - 12:50PM
- 21: Integrated Marketing Communications Strategy - Gerald Joseph Chiaro - Mon, Wed 1:00PM - 2:50PM
306-0 Strategic Communications
- 20: Strategic Communications - Danielle Robinson Bell - Thurs 3:00PM - 5:50PM
307-0 Digital, Social and Mobile Marketing
- 20: Digital, Social and Mobile Marketing - Randy A Hlavac - Mon 3:00PM - 5:50PM
390-0 Special Topics
- 20: Branding in a Digital World - Special Topics - Alejandra Denda - Thurs 6:00PM - 8:50PM
400-0 Consumer Insight
- 20: Consumer Insight - Michelle F Weinberger - Tues 9:00AM - 10:50AM
401-0 Marketing Research
- 20: Marketing Research - Ashlee Amanda Humphreys - Mon 2:30PM - 4:20PM
402-0 Financial Accounting
- 20: Financial Accounting - Anthony Jr Peter Poidomani - Tues 2:00PM - 3:50PM
403-0 Marketing Strategy
- 20: Marketing Strategy - Jacqueline Berk Babb - Mon 9:00AM - 10:50AM
413-0 IMC Leadership
- 20: IMC Leadership - Candy Lee - Tues 9:00AM - 11:50AM
415-0 Introduction to MarTech
- 20: Introduction to MarTech - Jonathan R Copulsky - Tues 12:00PM - 2:50PM
426-0 Customer Value Innovation
- 20: Customer Value Innovation - Jonathan R Copulsky - Wed 4:00PM - 6:50PM
427-0 Digital Marketing Activation
- 20: Digital Marketing Activation - Alexandra Eesley - Mon 10:00AM - 12:50PM
428-0 Strategic Brand Management
- 20: Strategic Brand Management - Ryan C Reis - Mon 6:00PM - 8:50PM
443-0 Investor Relations
- 20: Investor Relations - Investor Relations - Nancy Hobor - Ernest Duplessis - Mon, Thurs 10:00AM - 12:50PM
444-0 Crisis Communications
- 20: Crisis Communications - Nancy Hobor - Ernest Duplessis - Mon, Thurs 10:00AM - 12:50PM
465-0 Marketing Models II
- 20: Marketing Models II - Edward Carl Malthouse - Eun Hee Ko - Mon 9:00AM - 11:50AM
466-0 Machine Learning II
- 20: Machine Learning II - Edward Carl Malthouse - Eun Hee Ko - Mon 9:00AM - 11:50AM
467-0 Data Storytelling
- 20: Data Storytelling - Francis J Mulhern - Jonathan R Copulsky - Thurs 4:00PM - 6:50PM
468-0 Marketing Analytics for Technology
- 20: Marketing Analytics for Technology - Francis J Mulhern - Daqing Zhao - Mon 6:00PM - 8:50PM
482-0 Strategic Planning in an E-Commerce Environment
- 20: Strategic Planning in an E-Commerce Environment - Christopher B Cahill - Wed 4:00PM - 6:50PM
484-0 Social Commerce Strategy
- 20: Social Commerce Strategy - Randy A Hlavac - Tues 4:00PM - 6:50PM
490-0 Special Topics
- 20: Product Management - Special Topics - Birju Ashvin Shah - Fri 1:00PM - 4:00PM
- 21: Culture and Inclusion in Marketing - Special Topics - Danielle Robinson Bell - Mon 3:00PM - 5:50PM
- 22: Innovation Process - Special Topics - Stephen I Hersh - Thurs 5:00PM - 7:50PM
- 24: Leadership Skills for Modern Marketers - Special Topics - Neil B Golden - Gerald Joseph Chiaro - Mon 6:00PM - 8:50PM
498-0 Practicum
- 20: Marketing Metrics - Practicum - Roy Wollen - Thurs 6:00PM - 8:50PM
- 26: IMC Technology and Innovation Immersion - Practicum - Joshua Paul Grau - Anne Kathleen Mercogliano - Ya-Tzu Cheng - Anthony Linden Jakubiak - Mon, Tues, Thurs 6:00PM - 7:50PM - Fri 12:00PM - 2:50PM
499-2 Internship
- 20: Internship - Jacqueline Berk Babb - TBA
501-0 Marketing Research
- 60: Marketing Research - Christopher B Cahill - Tues 7:00PM - 9:00PM
504-0 IMC Strategic Process
- 50: IMC Strategic Process - Francis J Mulhern - Ya-Tzu Cheng - TBA
513-0 IMC Leadership
- 40: IMC Leadership - Candy Lee - Tues 6:00PM - 8:00PM
527-0 Digital Marketing Activation
- 60: Digital Marketing Activation - Kelly Cutler - Mon 6:00PM - 8:00PM
541-0 Content Strategy
- 30: Content Strategy - Charles J Orwig - Wed 6:00PM - 8:00PM
580-0 Design Thinking
- 20: Design Thinking - Tran Ngoc Ha - TBA
591-0 Special Topics
- 20: Brand Advocacy - Special Topics - Christopher M Kneeland - TBA
- 40: Strategic Creativity - Special Topics - Dyani Sivan Sexton - Thurs 6:00PM - 8:00PM